India's solar energy market is experiencing unprecedented growth—$20B+ annually with 25%+ year-over-year expansion driven by falling panel costs, ambitious PM-KUSUM targets, corporate PPA mandates, and rising residential adoption. Yet the procurement experience remains stuck in the pre-digital era.
The Problem:- Project developers and homeowners must navigate 500+ panel brands, countless inverter models, and thousands of local installers
- Specification sheets are technical—most buyers can't interpret wattage, efficiency, or degradation curves
- Supplier verification relies on personal relationships or guesswork
- Price discovery happens through tedious quote collection from multiple dealers
- Quality disputes after installation are common and expensive to resolve
- India solar market: $20B+ (2026), projected $40B+ by 2030
- Residential segment: $3B+, growing 30% annually
- Commercial/industrial: $8B+ with corporate PPAs accelerating
- Utility-scale: $9B+ from government auctions
- Panel costs dropped 70% in 5 years—solar is now cheaper than grid power in most states
- PM-KUSUM Scheme: 30GW targeted through farmer and dispersed solar
- Corporate ESG mandates: 500+ MNRElisted companies require renewable energy
- WhatsApp penetration: 450M+ users—business happens natively on the platform
- AI capabilities: Computer vision for panel inspection, NLP for technical specs, pricing intelligence