India's sanitaryware and bathroom fixtures market is valued at $5B+ annually, driven by rapid urbanization, housing demand, and commercial construction. The market includes ceramics (washbasins, toilets, urinals), faucets (taps, mixers), shower systems, bathtubs, and accessories. Major brands include Kohler, American Standard, Parryware, Hindware, Cera, Jaquar, and hundreds of regional players.
Yet procurement remains archaic—contractors visit showrooms physically, verify authenticity manually, and negotiate via phone calls. Counterfeit products plague the market, especially for popular brands. Specification mismatches between designs and installations cause rework.
Key Opportunity: Build an AI-first sanitaryware marketplace that uses computer vision to match fixtures to bathroom designs, verifies anti-counterfeit QR codes, enables WhatsApp-native ordering with delivery tracking.