B2B sales still relies heavily on cold outreach—emails, LinkedIn InMails, and cold calls that buyers increasingly ignore. Meanwhile, buyers are actively researching solutions, asking questions, and expressing pain points on public platforms like Reddit, G2, Stack Overflow, and industry-specific forums.
This creates a massive asymmetry: sellers are shouting at the wrong audience, while qualified buyers are screaming for solutions that never reach them.
AI-powered intent signal intelligence solves this by continuously monitoring public channels, identifying buyers showing purchase intent, and triggering automated outreach within minutes of detection. This isn't marketing automation—it's real-time signal-to-action sales execution.
The market opportunity is substantial: the global B2B intent data market is projected to reach $3.2 billion by 2028, growing at 15% CAGR. Early movers like 6sense (valued at $5.2B) have validated the category, but significant gaps remain in affordable, AI-native solutions.